Exemplar.dk

SHRINK FILM MOCKUP

Shrink wrap in packaging mockups – when branding needs to be visualized realistically

Shrink wrap – also known as shrink wrap or shrink plastic – is not just a practical packaging solution. At Exemplar.dk, we use shrink wrap as a visual tool in the development of realistic packaging mockups that show exactly how a finished product will look – in the hand, in the store and in the camera lens.

When we design mockups for beverages such as beer, soda, and energy drinks, we use shrink wrap to reproduce the graphic expression and physical feel of the finished packaging.

This allows brands to view, test and present their designs before final production begins.

Sixpack med specialøl mockup “HUMLE ØL-SIXPACK” og en enkelt dåse ved siden af, i realistisk beige og grøn designstil.

Shrink wrap mockup as a design tool

In our packaging projects, shrink wrap is used to simulate the real packaging experience.
We adapt the wrap to match the shape and size of the product – for example, a six-pack of beer cans, where the wrap is tightened around the cans and presents the logo, colors and graphic elements, just like in retail.

This method allows our customers to:

    • Visualize branding at full scale – see how design, logo and color palette play together across the entire package.
    • Test material and surface choices – glossy, matte or transparent foil can show different expressions.
    • Assess shape and fit – we can show how the foil tightens, gathers and protects the products.
    • Get a realistic sales presentation – perfect for internal approvals, pitch materials and trade shows.

When we create a mockup with shrink wrap, it’s not just about showing packaging – it’s about experiencing your brand as the customer will see it in reality.



Sixpacks, sleeves and multipacks – realistic rendering of graphic design with shrink wrap

At Exemplar.dk, we produce packaging mockups where shrink wrap plays the main role – especially in connection with multipack solutions for beverages.

For example, we can create:

    • Sixpacks for beer or soda, where the shrink wrap accurately reproduces the print, colors and branding.
    • Custom designed sleeves and foils with promos, campaigns or limited editions.
    • Transparent mockups that show how cans or bottles appear through the foil.

Using both digital 3D visualizations and physical mockups, we can simulate everything from the gloss and texture of the foil to its natural tension around the product.
This creates a real and believable impression, making it easier to make design decisions and present solutions professionally.

Realistic and tangible prototype

Exemplar delivers mockups where materials, colors, finishes and prints match the final packaging, so you get a physical sample that can be visually and tactilely tested, adjusted and presented professionally – far more than a regular 3D visualization can offer.

Fast and flexible delivery

You get fast production and delivery of standup pouch mockups – often in just a few days and in the desired quantity, regardless of whether it is a single copy or several for presentation and sales activities.

Risk and cost reduction

With a professional 1:1 test model, you avoid costly errors in production, ensure correct choice of materials/printing and get a strong basis for decision-making - which saves both time and money throughout the entire process from idea to final packaging.

From idea to realistic packaging sample

When you collaborate with Exemplar.dk, the process starts with your design idea – and ends with a physical or digital mockup that you can touch and show off.

We use shrink wrap as an active part of the visualization because it is one of the most versatile packaging forms in the FMCG world.
It allows us to create a 360° representation of the packaging – not only its appearance, but also its texture, reflections and feel.

Processen kan indeholde:

    1. 3D visualization of the packaging – digital rendering with realistic lighting and texture.
    2. Printing graphic designs on shrink wrap – to test colors, typography and branding.
    3. Mounting on physical product – so the mockup shows how the packaging looks in reality.

Why does a shrink wrap mockup make sense?

    • Provides a realistic preview of the final packaging
    • Supports visual storytelling and branding
    • Allows you to test design, shape and fit
    • Creates credible presentations for approval or marketing
    • Customizable in everything from transparency and texture to thickness and shine
Rulle med krympefolie trykt med “HUMLE ØL-SIXPACK”-design i realistisk, blank plasttekstur.
Her er et komplet sæt forslag til dit billede af seks flasker mineralvand i krympefolie:

Experience your design in reality – before production

At Exemplar.dk we combine design, technology and craftsmanship to bring your packaging ideas to life. With shrink wrap as a mockup material, you get the opportunity to see your graphic branding on a realistic product before a single production machine starts.

Whether you’re working with six-packs for beer, energy drinks, special edition sleeves or promotional packages, we can help you develop a mockup that shows the entire brand experience – down to the smallest detail.

Contact us today to create a realistic shrink wrap packaging mockup that transforms your idea into a physically and visually compelling product.



We do more than just shrink wrap mockups:

FAQ

Shrink wrap is often used for cans and bottles in multipack solutions, but it can also be adapted for many other products – e.g. cosmetics, cleaning products, food and specialty packaging. In short: if the packaging needs to have a single foil surface, we can visualize it realistically.

Absolutely. Our mockups are produced with such a high level of detail that they are often used directly in product photography, presentations and marketing materials. This allows for realistic images to be created before the product even exists in production.

Exemplar works with fast deliveries thanks to efficient printing technologies and flexible production processes, so you can typically receive your mockup within a few days. However, it depends a lot on the type of POS material we are dealing with. Contact us if you want a specific answer.

Yes, we can produce mockups with multiple types of shrink wrap, allowing you to compare different materials and surfaces – such as glossy, matte, transparent or metallized foil. This allows you to see how each variant affects colors, reflection and the overall visual expression before you make your final choice.